Spiderability and SEO

Boost search engine rankings by improving accessibility for robots

Ensuring that a site is easily accessible to search engines is a crucial aspect of improving its rank in the search results. Even the most aesthetically pleasing website needs to be readable by search engine algorithms. Search engines do not ‘see’ images, video content or JavaScript. Although these features can help make your website user-friendly and visually appealing, they do nothing to boost your search engine rankings.

With over a decade of experience in Search Engine Optimisation (SEO), Optillion is able to ensure that your website is fully accessible to search engines. Optillion can help you to make the most of your website and greatly improve your search engine rankings in the process.

Improving spiderability

Optillion can optimise your website to boost your spiderability and search engine rankings, by editing:

• Page titles
  Many web developers neglect page titles as an SEO tool and some website platforms set page titles automatically, but custom page titles can be extremely valuable for rankings. Optillion will ensure that your page titles are relevant and include the necessary keywords to improve your rankings.
• Semantic structure
  Just like humans, search engine algorithms prefer to have content organised into more readable chunks. As such, the use of headings, sub-headings and lists therefore be beneficial for search engine rankings.
• Image alt text
  While images enhance the appearance of a website, it’s only if you attach ALT text to them that they convey any information to search engines.

Rankings and accessibility
Optillion also employs a range of other techniques to improve search engine spiderability and thereby improve your search engine rankings.

Optillion’s SEO specialists have in-depth knowledge of the finer details of search engine algorithms and how to ensure that websites comply with the requirements of search engines.