What Is Search Engine Optimisation?

A cost-effective way to attract visitors to your website

Just as shops with a High Street location are more desirable, the same is true of websites at the top of Search Engine Results Pages (SERPs). Increasing the visibility of your website in online search results helps your business to achieve its full potential.

Generating a large volume of quality traffic organically is the mark of a successful website. High traffic and high search engine position go hand-in-hand. Your aim should therefore be to employ a viable and cost-effective strategy for attracting visitors and improving your search engine position. Search Engine Optimisation (SEO) uses a variety of techniques for optimising your website to ensure it ranks highly for specific search terms.

The benefits of SEO:

• Your website is easier to find
• Attracts relevant visitors to your website
• Delivers sustainable top rankings for relevant queries
• Increases organic website traffic, at the expense of your competitors
• Your visitors are more likely to become customers

Use with other Internet Marketing techniques

SEO is one of the most effective methods for establishing and maintaining a strong web presence. However, it is particularly powerful when used in conjunction with other online marketing techniques such as pay-per-click advertising. Combining two or more Internet Marketing channels brings the additional benefit of cross-channel conversions.

Optillion has over a decade of experience in Internet Marketing and can help you to build an effective SEO campaign, as well as avoid any potential pitfalls that may occur along the way.

Optillion’s SEO services

Optillion offers a range of SEO services, from initial assessment and consultancy packages to full SEO campaign management. Whether you’re looking for professional advice or reliable management, Optillion provides a service tailored to your organisation’s needs.

• SEO consultancy
  If you want to maintain control of your SEO programme but require guidance on the finer details, Optillion offers support, advice and training as well as campaign monitoring. SEO consultants allow you to keep control while benefiting from their expertise.
• SEO campaign management
  If you don’t have the time or technical capabilities, this package takes care of all your SEO requirements, including the implementation and monitoring of the campaign.
• SEO copywriting
  If you’ve got the technical abilities for SEO but would like help with writing copy, Optillion can provide any web copy you require, including articles, website copy and meta descriptions.
• SEO training courses
  If you want to manage your own SEO in-house or you’re looking to improve your SEO skills, Optillion offers introductory and advanced training courses to improve your SEO capabilities.

Find out more about Optillion’s SEO services by exploring our website. To discuss how SEO can help your business to achieve its full potential online, contact Optillion today on .