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As well as AdWords campaign management, Optillion offers training courses which give you the skills to successfully manage AdWords campaigns yourself.

Two Google AdWords training courses are available, both of which are full day courses run in Nottingham on a regular basis.

Whether you’re a beginner looking to start your first AdWords account or you want to learn advanced techniques to boost your performance, Optillion’s training courses will benefit you and your business.

Depending on your requirements, courses are available at:

• Our partner training centre, in Nottingham city centre
• Optillion’s offices in Ruddington, Nottinghamshire
• Your business’s own premises

AdWords training courses are run by Gavin Walker, director of Optillion and an expert in all aspects of Search Engine Marketing. Gavin is a qualified Google AdWords professional with over a decade of experience in teaching Internet Marketing techniques.

Training Courses

Getting started with Google AdWords course

This introduction to AdWords is perfect for those looking to get started with AdWords or those not seeing the expected results from their initial PPC campaigns. AdWords has the potential to bring large volumes of traffic to your website and to reach vast numbers of potential customers. However, effective management of AdWords campaigns is the key to success, in order to avoid spending large amounts of money for little return.

Giving you the skills to manage your own AdWords campaign successfully, this introductory course will teach you how to choose keywords, write compelling ads and turn clicks into conversions.

With a maximum of six delegates, our ‘Getting started with Google AdWords’ course offers:

• The opportunity to receive individual feedback from our PPC specialist
• Guidance on how to develop your AdWords campaigns
•  Help with developing an AdWords action plan
• An opportunity to improve your business’s performance

For more information on the course and to book a place, click here.

Google AdWords advanced course

The AdWords advanced course is more suited to those who are already running AdWords campaigns and are looking to manage their accounts more effectively and explore the more complex aspects of AdWords.

This training will give you valuable insights into advanced areas of PPC advertising such as search and display networks, remarketing and Google Shopping. The course also focuses on conversion optimisation through the analysis of landing pages and visitor behaviour, which are powerful tools to enhance conversion rates.

The course runs with a maximum of six delegates, giving you:

• The chance to receive personalised feedback on your PPC campaigns
• The skills to interpret data to improve your campaign and website performance
• The ability to improve your return on your advertising spend
• Advanced techniques to save you time and effort
• The proficiency required to meet your business’s key performance indicators

To find out more about the course and to book a place, click here.