Bing Ads

Bing attracts an older audience, who spend more money online

Accreditations

Bing Ads is Microsoft’s pay-per-click (PPC) advertising system, which operates on the Bing search engine.

Bing currently captures around 10% of all UK internet searches. However, Bing’s market share is growing, whereas Google’s is shrinking. This is because the Microsoft Edge browser, which is pre-installed with Windows 10, includes Bing as its default search provider.

Because Bing attracts an older, wealthier and more sophisticated audience, the average Bing user spends 32% more money online than the average Google user.

Despite its smaller reach, your business could potentially achieve a better return using Bing Ads. It’s worth remembering that some customers end up using a combination of both Google and Bing while searching for a product.

This section on Bing Ads includes:

• About Bing Ads
  In-depth information about Bing Ads, including how it works and whether it is right for your business
• Search Advertising on Bing
  An explanation of Bing Search Advertising and its benefits
• Bing Shopping
  Bing’s advertising system for online shopping which allows customers to see a product’s details and click straight through to the seller’s website
• Bing Ads Management
  How using Optillion’s Bing Ads accredited management service for your PPC campaigns will ensure that they reach their full potential

Optillion is a Bing Ads accredited agency