Choose The Best Social Media Networks
Social media isn’t about broadcasting messages, it’s about building relationships. It provides an opportunity for ongoing communication with existing and potential customers, the media, even detractors, in a personal and timely manner.
For businesses, the success of social media is measured by the level of engagement, not in the number of likes, shares or followers. Devote the necessary resources to establishing your chosen channels and in time you’ll develop a social media presence which enhances the credibility and popularity of your brand or business.
The secret to building a powerful social media presence is to choose networks appropriate to your business and its target audience.
If the goods or services you offer are targeted at business, the third sector, central or local government, you need to ensure that the social media networks you choose are credible and appropriate to your market. LinkedIn is undoubtedly the most important channel to engage with, but YouTube, Google+ and blogging are also useful adjuncts. Be wary of Facebook or Twitter, particularly in a B2G situation, because these channels may be seen as trivialising your message and detracting from your brand credibility.
When choosing how best to communicate with consumers, the key is marrying up the medium of the communication – video, audio, images, snippets of information or longer, more informative pieces – and the demographic of the target audience to appropriate social media channels. The social media landscape is overpopulated with providers and is rapidly changing, so specialist advice on choosing and developing the right social presence for your business is invaluable.
To find out how Optillion could help you channel your resources to develop your social media presence, contact us on .
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