Showcase your products to potential customers
Google Shopping is an advertising system which allows shoppers to find products quickly and easily through Product Listing Ads with identifying pictures and key product details. It operates on a pay-per-click (PPC) basis. Because Shopping works in conjunction with Google search, it can achieve high exposure and therefore sales.
Google Shopping uses a similar system to Google AdWords. Ad spaces are bid for under an auction system, with the highest bidders showing in the top positions on Google search results. However, charges only accrue when one of your ads is clicked. Unlike text ads, Product Listing Ads rely on images with a limited amount of text.
Rather than matching key words and phrases as it does with text ads, Google’s Shopping ads use product information provided by the advertiser to determine whether the advert shows. It is therefore essential to keep this information up-to-date and to provide clear, attractive images in order to ensure your campaign is successful.
Google’s dominant position means that it generates far more traffic than any other search engine, both in the UK and globally. Due to advances in online retailing in recent years, Google Shopping has expanded rapidly. Google Shopping Ads offer a chance to capitalise on this potential with the use of contextual advertising campaigns which offer the potential for impressive click through rates and sales.
Google Shopping has many advantages, which include:
Thanks to these features, Google Shopping offers unparalleled control and reach for businesses selling products online.
Google Shopping is part of Google AdWords, ensuring the same in-depth reporting and monitoring services are available. Google Analytics can also be used to further fine-tune the campaign and improve results.
It is essential to provide accurate details about the product, because Google Shopping works by drawing on this information. In order to be listed on Google Shopping, you must be able to provide the manufacturer’s part number (MPN) and the Global Trade Identification Number (GTIN, or barcode), unless the product has never been assigned one. High quality, colour product images are also key to successful campaigns.
Google Shopping is designed for physical products which will be delivered to customers or collected from the retailer.
Google attracts over 90% of UK search engine traffic, giving it the most complete coverage for advertisers.
Optillion has used Google Shopping advertising campaigns successfully for clients who have inventories of up to 30,000 products. Optillion offers planning, monitoring and optimisation of ad campaigns, ensuring that you achieve the best possible performance.
For more information on how using Google Shopping could improve your sales, call Optillion today on .