Bing attracts an older audience, who spend more money online
Bing Ads is Microsoft’s pay-per-click (PPC) advertising system, which operates on the Bing search engine.
Bing currently captures around 10% of all UK internet searches. However, Bing’s market share is growing, whereas Google’s is shrinking. This is because the Microsoft Edge browser, which is pre-installed with Windows 10, includes Bing as its default search provider.
Because Bing attracts an older, wealthier and more sophisticated audience, the average Bing user spends 32% more money online than the average Google user.
Despite its smaller reach, your business could potentially achieve a better return using Bing Ads. It’s worth remembering that some customers end up using a combination of both Google and Bing while searching for a product.
This section on Bing Ads includes:
Optillion is a Bing Ads accredited agency